Fra Arkivet; Harley-Davidsons modellkatalog fra 1987

I 1987 skrev Harley-Davidson følgende tekst på framsiden av salgskatalogen: "Things are different on a Harley". Sant nok, for sammenlignet du kjøreopplevelsen mellom en Big-Twin fra Milwaukee med f.eks en rekkefirer fra en hvilken som helst japansk mc-produsent så snakker vi om to ytterpunkt.

In 1987, Harley-Davidson wrote the following text on the front of their sales catalog: "Things are different on a Harley." True enough, because if you compared the riding experience of a Big Twin from Milwaukee with, for example, an inline-four from any Japanese motorcycle manufacturer, we are talking about two extremes.

Da Harley-Davidson lanserte sin nye V-motor Evolution 1340 ccm i 1984, tok de steget opp og frem, og fikk for alvor fart på salgstallene. Den nye Softail-rammen bidro også sterkt til suksessen som Harley-Davidson nå skulle oppleve. Kvalitet og kjøreegenskaper var noe Harley nå tok på det største alvor. Salget steg år for år, og i 1987 preget hele 16 ulike modeller salgskatalogen. Disse modellene var bygget rundt tre grunnkonsept, XLH (Sportster) FXR (tradisjonell svingarm med to stående dempere) og FXS (Softail). Her er et lite innblikk i salgskatalogen anno 1987.

When Harley-Davidson launched its new V-twin Evolution 1340 cc engine in 1984, they took a big step forward and truly boosted their sales figures. The new Softail frame also contributed significantly to the success that Harley-Davidson was about to experience. Quality and riding characteristics were something Harley now took very seriously. Sales increased year by year, and by 1987 the sales catalog featured a full 16 different models. These models were built around three core concepts: XLH (Sportster), FXR (traditional swingarm with two upright shocks), and FXS (Softail). Here is a brief look at the sales catalog from 1987.

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