From the Archives; Harley-Davidson's 1987 model catalog
In 1987, he wrote Harley-Davidson the following text on the front of the sales catalog: "Things are different on a Harley". True enough, because if you compared the riding experience between a Big-Twin from Milwaukee with, for example, an inline-four from any Japanese motorcycle manufacturer, we are talking about two extremes.
In 1987, Harley-Davidson wrote the following text on the front of their sales catalog: "Things are different on a Harley." True enough, because if you compare the riding experience of a Big Twin from Milwaukee with, for example, an inline-four from any Japanese motorcycle manufacturer, we are talking about two extremes.
When Harley-Davidson launched its new V-engine Evolution 1340 cc in 1984, they took the step up and forward, and really accelerated their sales figures. The new Softail frame also contributed greatly to the success that Harley-Davidson would now experience. Quality and handling were something Harley now took very seriously. Sales rose year by year, and in 1987, a total of 16 different models characterized the sales catalog. These models were built around three basic concepts, XLH ( Sportster ), FXR (traditional swingarm with two upright shock absorbers) and FXS ( Softail ). Here is a little insight into the sales catalog in 1987.
When Harley-Davidson launched its new V-twin Evolution 1340 cc engine in 1984, they took a big step forward and truly boosted their sales figures. The new Softail frame also contributed significantly to the success that Harley-Davidson was about to experience. Quality and riding characteristics were something Harley now took very seriously. Sales increased year by year, and by 1987 the sales catalog featured a full 16 different models. These models were built around three core concepts: XLH ( Sportster ), FXR (traditional swingarm with two upright shocks), and FXS ( Softail ). Here is a brief look at the sales catalog from 1987.
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